Poste Italiane hired to revamp Armenia’s post office network

Armenian postal service HayPost is adopting a business model for its post office network as developed by Poste Italiane. The Italian postal service now has its personnel on the ground in Armenia, having already carried out studies on the country’s postal retail situation.

The two companies have now signed a contract to cooperate on optimising the post office network and its organisational processes, as well as developing sales channels including the introduction of financial products.

This should include the development of banking services like current accounts and card services, as well as credit, loans and insurance products.

HayPost said its 900 post offices would be equipped with modern technologies and provided with high-speed Internet capabilities allowing customers access to services such as periodical subscriptions and ecommerce, capabilities currently only available in cities. The company signed a deal back in December to make use of Escher Group’s RiposteEssential point of sale software.

The company said there would also be a big investment in renovating the physical infrastructure of its post office network.

Alberto Buttaroni, the project manager for Poste Italiane, said of the new business model: “We attach much importance to the principle of providing the same quality of service for all customers, without disregarding anyone. This principle will be applied in both cities and in remote villages of Armenia.”

HayPost said as a partner, Poste Italiane’s credentials included its fourth place in a Fortune Magazine “world’s most admired companies” list, Poste Italiane’s impressive profitability and the success of its financial products.

The Italian postal service manages more than 5m current accounts and 14m debit and credit cards, and is one of the largest insurance providers in Italy.

HayPost said the new business model would bring important social benefits to Armenian people.

Managing director Juan Pablo Gechidjian said: “This project will increase the social involvement of HayPost in the regions of Armenia, which is highly important.”

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