to ‘take on’ Australia Post to ‘take on’ Australia Post

A new company called, based in Sydney Australia has launched today, with its aim to ‘take on Australia Post’ with its package delivery service. The website enables customers to arrange pickup and delivery and aims to save consumers time sending packages over the Christmas period. Sendle estimates between 30-40 million parcels are sent between Australians each year. “The monopoly services and traditional postage models that we’ve become accustomed to are time consuming, inconvenient and outdated,” says Sendle Co-Founder and CEO James Bradfield Moody. “With Sendle, we’ve had the opportunity to rethink package delivery, building an efficient and easy to use service that means Australians never have to line up to send a parcel again.”

Sendle uses a network of delivery providers based around Australia to pick up and deliver packages, unlocking courier services to the general public and making use of idle resources. Sendle’s partners are delivery providers who already ship more than 30 million packages each year.

“Thanks to e-commerce, we currently have millions of parcels delivered to suburbs all around Australia, but the delivery vehicles often return empty-handed,” says Mr Moody. “Sendle gets a great deal by using the idle capacity in these networks to pick up parcels from the consumer’s doorstep.”

Sendle is backed by a number of investors including the NRMA.  “Many companies are focussed on delivery for e-commerce,” says NRMA’s General Manager of Strategy and Innovation Michael Pastega. “What we love about Sendle is that they have focused on solving the first mile of parcel delivery, which is the most important thing for consumers.”

Sendle can pickup and deliver packages up to 10kg.  Users can send anything the size of carry-on luggage: books, clothes, small appliances, bottles of wine and even travel prams.

Sendle currently operates within and between the following Australian cities and their suburbs (with more to come soon): Adelaide, Brisbane, Canberra, Gold Coast, Gosford, Melbourne, Newcastle, Sunshine Coast, and Sydney.

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