Yodel delivers 250,000 books for World Book Night
Yodel has delivered more than a quarter of a million books across the UK as part of today’s World Book Night. Yodel was chosen as the official delivery partner of World Book Night for the third consecutive year by national charity, The Reading Agency, which runs the annual celebration.
Since 2011, World Book Night has given books away to over 2.25 million people, supported by 56,000 volunteers.
This year, Yodel has distributed more than 250,000 copies of 20 specially printed World Book Night titles, including Mary Gibson’s Custard Tarts and Broken Hearts, The Moaning of Life by Karl Pilkington, Prime Suspect by Lynda La Plante and Roddy Doyle’s Dead Man Talking. Volunteers have collected the books from their local library or bookshop to hand out on 23 April. Yodel has also delivered books to a 2,700 institutions and organisations including prisons, homeless hostels, hospitals, learning support centres, social housing projects, prisons and young offender institutions, schools and charities.
In addition to World Book Night’s publications, Yodel also delivers around 3.8 million parcels of books each year to retail chains, independent book shops and to consumers across the UK.
Dick Stead, executive chairman at Yodel, commented: “We’re delighted to be helping set the nation on their reading journey as delivery partner for World Book Night. It’s such a great initiative, and we’re proud to be helping people rediscover a love of reading.”
World Book Night’s flagship event will take place at the Shaw Theatre in London later today.
