IPC conference produces “fruitful exchange”
The 2015 International Post Corporation Annual Conference, which took place in Seville over the past two days (21-22 May), produced “a fruitful exchange on the key challenges ahead and demonstrated that posts have a key role to play in the data-driven marketing context”, according to Javier Cuesta Nuin, CEO of Correos. The Correos CEO added: “For posts to reap full benefits and further grow, international cooperation remains essential.”
Herbert-Michael Zapf, President and CEO of the IPC, said: “In today’s digital era, advertising mail remains a powerful and trusted tool and continues to present opportunities for posts. By comparison to other direct marketing tools, direct mail has the biggest return on investment.
“Surveys show that even digital natives trust direct mail more than other tools. The marketing reality of today is not about finding one channel or about choosing between online or offline, but about the right set of channels working together to maximise the return on investment.”
IPC’s 2015 Annual Conference: Data-driven marketing and e-Commerce – Opportunities for posts featured keynote speeches from leading global marketers on data-driven marketing, followed by a debate involving marketing experts as well as postal CEOs on the challenges and opportunities data-driven marketing offers posts.