Google confirms it will be adding “Buy Button” to search results

Google’s chief business officer Omid Omid Kordestani has confirmed that the company will be introducing a “Buy Button” to its search results imminently. Once the button is added, users will be able to buy goods directly from the search results page, without having to visit a separate website.

“There’s going to be a buy button. It’s going to be imminent,” Kordestani announced yesterday (27 May) at the Code Conference currently taking place in Rancho Palos Verdes, California.

The move is seen as a riposte to Google’s big competitor, Amazon.

Google currently charges retailers a premium to appear in a prominent position on the results page following a relevant search query – and incorporating a “Buy Button” should help it to push up revenues still further.