Google confirms it will be adding “Buy Button” to search results

Google confirms it will be adding “Buy Button” to search results

Google’s chief business officer Omid Omid Kordestani has confirmed that the company will be introducing a “Buy Button” to its search results imminently. Once the button is added, users will be able to buy goods directly from the search results page, without having to visit a separate website.

“There’s going to be a buy button. It’s going to be imminent,” Kordestani announced yesterday (27 May) at the Code Conference currently taking place in Rancho Palos Verdes, California.

The move is seen as a riposte to Google’s big competitor, Amazon.

Google currently charges retailers a premium to appear in a prominent position on the results page following a relevant search query – and incorporating a “Buy Button” should help it to push up revenues still further.

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