Taco Bell signs delivery deal with DoorDash
Taco Bell has signed up DoorDash to provide an on-demand delivery service for its Mexican food to more than 90 cities in California and Texas.
The service will initially be available in the Los Angeles, Orange County, San Francisco Bay Area and Dallas regions, with more than 200 restaurants participating in the scheme.
Taco Bell has already been testing delivery with DoorDash in select cities and aims for this larger roll out – which began last Wednesday (8 July) – “to provide even more opportunities to listen to customer feedback and evaluate the experience, with plans to bring Taco Bell delivery nationwide”.
Customers can order deliveries via the DoorDash iOS, Android or website. Pricing and delivery costs may vary depending on restaurant location.
“Delivery is yet another example of how we’re using technology and innovation to respond to consumers’ wants and needs, further evolving the Taco Bell experience for customers. We were one of the first to redefine convenience at QSR with our mobile app, and knowing that delivery is the no. 1 request from our consumers, we see a tremendous opportunity to bring the Taco Bell experience to fans where and when they want it most,” said Taco Bell CEO Brian Niccol.
The Taco Bell delivery announcement is the first national partnership for Palo Alto-based DoorDash.
“This partnership marks an important milestone for DoorDash,” said Tony Xu, CEO at DoorDash. “As DoorDash looks to double its footprint by the end of the year, today’s announcement shows our continued momentum in building top tier partnerships, expanding nationally, and providing the very best local delivery options to our customers.”
