Flipkart unveils new Click & Collect points
Flipkart, India’s largest e-commerce site, has announced the launch of 20 new “experience zones”, from which customers can collect their online purchases. Commenting on the initiative, Neeraj Aggarwal, Senior Director Delivery Operations, Flipkart, said: “Getting logistics right is extremely crucial for e-commerce companies. Our efforts are focused on expanding our delivery network, without compromising on the customer service levels and expectation. We believe this model is a resolution to customer unavailability issues, as it offers consumers a choice to adjust the delivery time & location according to their convenience. It also provides a solution to restrictions for e-commerce entry into tech parks/ gated communities/ universities.”
The 2o experience zones announced this week are located in Bangalore, Mysore, Ahmedabad, Delhi, Kolkata, Pune, Vellore, Gurgaon, Vadodora and Surat.
Flipkart has indicated that it plans to expand the network to 100 collection points by March 2016 – and it has emphasised that zones will offer a more varied “experience” than just parcel collection. The company plans to introduce “value added services” such as spot trials, reverse pick-ups, instant returns, cash on returns, and exclusive product demos.
In related news, Flipkart has reportedly closed a new funding round of $700m, thereby raising the valuation of the company to $15bn.
