CLICK & COLLECT IS TOP CHOICE FOR SOUTH AFRICAN SHOPPERS
More than 70% of South African online shoppers tried Click and Collect at least once as their delivery method in 2019 according to a global shopper report released by iVendi.
Pargo, the smart logistics company that brought Click and Collect to the South African market, confirms this trend. Pargo has seen an increased adoption of the convenient delivery method by both shoppers and e-tailers, leading to a massive 226% order growth in 2019.
Pargo’s 2019 delivery data suggests Click and Collect market share grew to 31%. This implies that on average 1 in 3 online shoppers used the convenient pickup service as their preferred delivery option, up from 1 in 5 shoppers a year earlier and 1 in 20 shoppers back in 2015 when the company was founded.
Not only did more online shoppers choose Click and Collect as a delivery method, Pargo was also able to realise an increase in companies offering the delivery service, including businesses like Loot.co.za, Clicks and Homechoice.
Click and Collect adoption in South Africa has steadily been rising over the last 5 years. Today on average 31% of shoppers prefer to collect their orders from a store instead of using traditional courier delivery. This percentage is 6 times higher than the 5% in 2015.
Asked for the main reason why shoppers prefer to click and collect, 68% of responders indicated that they didn’t have to wait at home all day for a courier. Other reasons were ‘a lack of trust in courier and postal services’ and 43% answered that they lived or worked in an area (township, office block or residential estate) inaccessible to couriers.
Another driver responsible for the increase of Click and Collect orders was the growth of Pargo’s network of collection points. Pargo’s network exceeded an astounding 2500 Pick-up Points in 2019 – making it the leading Pick-up Point solution in South Africa.
On par with Pargo’s vision to create access for anybody in Africa, South Africa’s 18.4 million online shoppers now have convenient collection options that cover 87% of the nation’s postal codes.