Consumers still more likely to stick with traditional carriers rather than start-ups
Endicia has reported that a recent survey has shown that consumers are warming to the idea of using crowdsourced delivery services, but they are still more likely to use the traditional carriers because of their familiarity and perceived reliability, security and convenience. As one would expect, the survey showed that the resistance to using crowdsourced services was more marked in rural areas, mainly because they have had less exposure to the idea.
While 31% of urban residents said that they had not yet used a shipping startup, 62% of rural residents said they had yet to dip their toe in the crowdsourced pool.
Interestingly, those that had taken the plunge came away impressed: 89% said that they would use a shipping start-up again, and only 3% said they would not (the remaining 8% said that they “just wanted to try it once”).
Nevertheless, when asked if they are still more likely to use traditional carriers, 34% said “Yes, because I’m familiar with it”; 29% said “Yes, for reliability”; 15% said “Yes, for security” and 14% said “Yes, for convenience”.