Royal Mail launches phase two of MAILMEN campaign
Royal Mail MarketReach has this week launched the second phase of its “MAILMEN” campaign, which aims to demonstrate “the vital role mail continues to play in the today’s digital world”. The inaugural campaign kicked off in January. For phase two, the campaign is endorsed by seven new industry leaders:
- Alasdair Stewart, Marketing and Communications Director, AXA Insurance
- Anil Pillai, CEO, DigitasLBi
- Ashley Friedlein, Founder, Econsultancy
- Jess Butcher, Co-Founder, Blippar
- Karen Gray, Director of Brand and Marketing Communications, Homebase
- Peter Duffy, Group Commercial Director, easyJet
- Suki Thompson, Founding Partner, Oystercatchers.
The new MAILMEN campaign, which will target marketing decision-makers at the top 3,000 advertisers as well as media and creative agencies, will combine digital, press, direct mail, mobile, email and Blippar. It will promote Royal Mail MarketReach’s research programme, This Time It’s Personal.
Jonathan Harman, Managing Director, Royal Mail MarketReach, said: “The launch of MAILMEN re-enforced the value of mail to advertisers with the help of some of the industry’s most notable figures. The second tranche of senior industry leaders lending their voices and support to our campaign demonstrates the profound impact mail continues to have in today’s marketing world.”
