Black Friday Weekend: Lessons learned from 2014
MetaPack has reported that the lessons learned from 2014 ensured that this year’s Black Friday Weekend was a great success in terms of delivery. According to MetaPack, the data from its platform confirmed that 92% of deliveries on Cyber Monday were on time, compared to 73% on the same day a year ago.
“Given that on time deliveries for the previous six months averaged 93%, all evidence would suggest that the industry came together to ensure that a high quality of service was maintained throughout,” claimed MetaPack.
Patrick Wall, CEO at MetaPack, felt that the industry had risen to the challenge.
“Many records were broken over the Black Friday Weekend, but more importantly, it was the fast and efficient response of the retail and logistics industries that proved most significant,” said Wall.
“Thanks to the depth of preparation made by both retailers and carriers, the sharing of forecasts, and the adoption of multi-carrier contracts to cover the period, retailers were able to manage capacity and worked in tandem with carriers to clear orders.
“As a result, the quality of service for customers was maintained throughout, with carriers even providing additional services – including Sunday collections – to manage the increase in volumes and enable retailers to keep their delivery promises.”
Interestingly, the data from the MetaPack platform showed that: the uplift in volume over the equivalent weekend in 2014 of 45%; and 78% of consumers chose to select normal delivery services, while 22% requested express services.
Further information on MetaPack’s analysis of the Peak period in the run-up to Christmas can be found at: