UK online consumers concerned about sharing personal data
Nearly three-quarters (72%) of UK online consumers are concerned about the level of protection given to the personal information they share with brands and organisations online, according to a new survey commissioned by software provider Informatica. Compiled using an online survey of more than 2,000 UK adults, Informatica’s ‘The State of the Data Nation’ research also found that:
- more than half (56%) of those who are concerned about the use of the personal data they have shared online with brands and organisations are reclaiming access to it and plan to share less information with brands or organisations over the next three years.
- over a third (38%) of respondents claim that nothing could incentivise them to share personal information with brands or organisations online.
Commenting on the survey findings, Greg Hanson, vice president business operations EMEA, Informatica, said: “It’s clear from this survey that there is a worrying disconnect between UK businesses and consumers when it comes to how their personal data is stored, shared and secured.
“Brands and organisations need to address this as a matter of priority. That means putting strong data governance practices at the heart of their customers’ digital experience in order to win back their confidence. Data security is a crucial differentiator for organisations looking to redress the balance and offer maximum protection for personal information in the event of a breach.”
