Parcel for Me e-commerce platform launched
A new e-commerce platform – Parcel for Me – has been launched which aims to allow consumers to “control how, when and where they receive their deliveries”. The new platform, which was unveiled at an event in London last night (1 February), aims to help retailers “overcome the £2.6 trillion problem of online cart abandonment” by shortening the checkout process which has been identified as a critical factor in shoppers failing to complete prospective purchases.
Parcel for Me will also enable consumers to manage multiple orders from different retailers in real time.
Dr Steve Perry, Chairman of Parcel for Me, commented: “Whilst the amount of e-commerce in the UK continues to grow by roughly 16% each year, every retailer knows that the big challenge lies in addressing the massive problem of those transactions which aren’t completed.
“Reliable estimates suggest that two-thirds of all possible purchases are abandoned – equivalent to a massive £2.6 trillion each year – commonly because of the time taken to repeatedly fill in registration forms and payment details or the cost or limited range of delivery options.
“Even that total doesn’t take into account the cost to delivery companies and the environment of failed or repeat attempts to get online purchases to the people who have bought them.
“What we have created is a really powerful solution to the problem, condensed into a simple smartphone app, with which consumers can keep track of all their online orders, payments – no matter how many participating retailers that they shop with – combined with tailored delivery preferences in one place. Retailers will be able to install the new checkout experience on their websites free of charge.
“For shoppers, it simply makes buying a much more pleasurable experience and avoids the need to monitor a large number of e-mails to find out when different goods will arrive. For independent retailers, it provides the first viable solution to the headache of cart abandonment.
“We genuinely believe that it has the potential to transform e-commerce.”
The platform will be available free of charge to all retailers – and Parcel For Me believes that this will “level the playing field” between major retail organisations and independents.
“Parcel for Me gives any online retailer the ability to compete with the biggest online brands and to significantly increase order completion and checkout,” said Dr Perry.
“Smaller retailers have complained to us that, to date, they have not been able to provide or manage that choice. Now, they can.
“Furthermore, Parcel for Me has built an open and agnostic system with the intention of supporting every carrier in the market.
“We believe that each parcel firm has something to offer to help improve the online shopping experience, something which is in the interest of consumers, carriers and retailers alike.”
Click here to view the Parcel for Me website.