Happy Fresh planning Manila launch
One-hour grocery delivery specialist Happy Fresh has set up a new office in Manila and is planning to start operating in the Philippines by the second quarter of this year. Isabel Barientos, the managing director for Happy Fresh’s Philippines operation, said: “We will be able to solve a real problem for our customers. Metro Manila, which we will serve first, has an expected growth in the number of new cars of 500,000 annually (by 2020). That can make every trip to a supermarket a half day journey.”
“We expect working mothers to be our main customers. HappyFresh will allow them to make a smart choice, having us doing their grocery shopping, allowing them to spend their spare free time with their family instead of in a supermarket. In addition to that, our business operation in the Philippines also means we will be creating job opportunities for the local talents. I am very excited to bring this opportunity to Manila.”
The new Philippines set-up will be Happy Fresh’s fifth operation in Southeast Asia. The company is already providing delivery services in Indonesia, Malaysia, Thailand, and Taiwan.