Doddle extends click and collect service to more shopping centres

Doddle has extended its click and collect service to two more UK shopping centres: the Bullring in Birmingham and Westfield London. The company already has established click and collect outlets at Westfield Stratford City and Ealing Broadway Shopping Centre.

Commenting on the new launches,  Tim Robinson, Doddle’s CEO, said: “The attitude of shopping centres to click and collect has rapidly evolved over the last two years.

“With the click-and-collect market growing by 155% between 2011 and 2015 and accounting for nearly 25% of all online sales, shopping centres’ around the country are increasingly viewing click and collect as an essential service and footfall driver. As a result, we’re finding centres are approaching us to establish partnerships, rather than the other way around.”

Myf Ryan, Chief Marketing Officer, Westfield UK & Europe, added: “We are excited to welcome the new Doddle click-and-collect service to Westfield London. The digital revolution has fundamentally changed how we shop, consumers want a convenient and seamless blend of online and physical shopping and the retail ecosystem needs to respond.”