Allies teams up with what3words

Allies has announced it is now offering the what3words feature set within its address validation API, PostCoder Web. The what3words addressing system divides the world up into a global grid of 57 trillion 3mx3m squares, each of which has a unique 3 word address.

The collaboration between Allies and what3words means that businesses using PostCoder Web can now find the 3 word address for an address, or lookup an address using its 3 word description.

PostCoder Web works internationally and provides postcode lookup and address auto-fill in the UK using reference data from Royal Mail’s Postcode Address File (PAF) and Ordnance Survey’s AddressBase Premium. Allies have added 3 word addresses to PostCoder Web by cross-referencing these datasets with the what3words system.

Commenting on the partnership, Dan Cooper, CEO of Allies, said: “There is great synergy between Allies and what3words. They’re on a mission to change the way people communicate location; our technology lets businesses adopt this new approach alongside their existing way of working with addresses.”

Chris Sheldrick, Co-founder and CEO of what3words, added: “As more on-demand courier companies and logistics firms use what3words in the UK and Europe, our integration with the Allies platform means they can add a layer of accuracy to existing addresses. It improves delivery efficiency and customer satisfaction, particularly for new builds and poorly addressed rural areas.”