Alibaba previews 2016.11.11 plans
Alibaba Group has revealed some of its plans for this year’s 11.11 Global Shopping Festival. In a statement issued yesterday (16 August), Alibaba said that – following on from the success of last year’s inaugural 11.11 countdown gala last year – it will again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival.
“Alibaba Group single-handedly created the iconic 11.11 shopping festival in China seven years ago to unlock the power of the Chinese consumer,” said Chris Tung, Chief Marketing Officer of Alibaba Group. “Today, 11.11 has become not only a day for China to shop for deals, but truly a festival where people all over China and the world gather to celebrate a new and improved lifestyle, as well as a world of fun and opportunities made possible because of technology – namely the Internet, Mobile, and Big Data.”
The key theme of this year’s 11.11 will be globalization.