Cyber Week discounts

Cyber Week discounts

Almost eight in ten (78%) retailers who are participating in the Black Friday and Cyber Week sales this year are planning discounts of up to 50%, according to Yougov research commissioned by Royal Mail. Furthermore, nearly a quarter of retailers taking part in Black Friday said they would offer free gifts to shoppers spending over a certain amount, while nearly one in five plan to offer free shipping on all online purchases.

In a statement sent to Post&Parcel today, Royal Mail added: “Findings from the research suggest that the annual sales event could also be used by many retailers as a way to trial new products as part of a planned product entry strategy. Around one in ten said they planned to discount brand new products to generate interest in both the product and their business.

“Nearly half (45%) of retailers interviewed expect Black Friday to account for up to 50% of their Christmas period sales. When asked how they expect this year’s sales to compare to last year,  35% said they expect sales this year to equal that of last year, 12% believe sales to be higher this year, while only 6% think sales this year’s will be less than last year.

Relevant Directory Listings

Listing image


Around the globe, the rise of digital and mobile is disrupting the very nature of the postal industry. Today’s postal challenges – dramatic decline of letter mail, remarkable growth in parcel volume and competition, skyrocketing expectations around speed and customer experience – are intensified by […]

Find out more

Other Directory Listings

News Archive


MER Magazine

The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.


P&P Poll


What’s been the most interesting trend of 2019?

Thank you for voting
You have already voted on this poll!
Please select an option!

Pin It on Pinterest

Share This