Missguided working with Kerry Logistics

Fashion retailer Missguided is using Kerry Logistics as a global supply chain partner. Kerry Logistics will handle all international air and ocean needs for the UK-based retailer, as well as providing a range of value-added services and on-the-ground logistics support through its  network across the Greater China region and Asia.

Missguided will use Kerry Logistics’ Virtual Buying Office (VBO) to provide visibility from Purchase Order (PO) creation through to final delivery.

“It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” said Brett Young, Operations Director of Missguided.

Emma Rowlands, Sales Director of Kerry Logistics (UK), added: “Seamless transparency will be fundamental in managing the fast-moving supply chain for Missguided. Our VBO is a highly functional supply chain management tool linking together all supply chain partners into one global system, optimising information flow and efficiency, and thus minimising risks along the supply chain.”