Amazon introduces new “Prime Wardrobe” service
Amazon has revealed a new service that it hopes will help to make Prime membership a more enticing prospect. The new Amazon Prime Wardrobe – which is in beta mode at the moment – will give Prime members a free and easy, “try before you buy”, returns service.
This is how the service will work:
Prime members can fill their delivery box with three or more items across the clothing, shoes and accessories ranges.
Once the products are delivered, the customers has seven days in which to try on the products and decide if they want them or not.
If the customers have products they don’t want, they “just have to drop off [their] box at a UPS location or schedule a free pick-up”.
Free returns are not a new concept, but Amazon Prime Wardrobe has gone a step further by providing a prepaid label and resealable box with the convenience of unattended pickup. Plus Amazon is making an offer which may go some way to tackling the serial returner problem: customers will get 10% off if they keep three or four items, and 20% off five items or more.
