DHL sponsors drone racing series

DHL has signed up as the new worldwide title sponsor for the upcoming DR1 Drone Racing Series. This new racing championship, organized by DR1 Racing, will bring together top pilots and racing teams to compete at locations throughout the world, including the Post Tower in Bonn, Germany, the headquarters of Deutsche Post DHL Group.

This October and November the races will be broadcast and streamed online globally by Eurosport, Fox Sports Asia and Twitch.TV, potentially reaching more than 300 million homes.

In a statement issued today (9 August) DHL said that the sponsorship would not only be an excellent branding/marketing opportunity, but also give the company to show its own “leadership position” in the development of drone technology, which has “a vital part in the futuKre of logistics”.

Ken Allen, CEO of DHL Express, said: “This new racing series is an exciting opportunity for DHL to showcase our passion for drone racing and illustrate our extensive history in developing innovative and sustainable approaches towards future logistics solutions.”