Tuborg on tap with TRIPL

Danish brewing giant Carlsberg recently teamed up with electric cargo trike maker TRIPL to launch and deliver its new organic beer, Tuborg Rå. To support the launch, Carlsberg decided to make Tuborg Rå available at various Danish festivals over the summer- and it used TRIPL trikes in two different delivery modes.

In the first delivery mode, a TRIPL trike was kitted out with a 250l tank filled with Tuborg Rå cans. In the second mode, the TRIPL trike was equipped with an entire draft system powered by the TRIPL battery package, so the beer could be poured straight from the tap.

Peter Giacomello, Director of Sponsorship and Reputation, Marketing, at Carlsberg Denmark, commented: “We chose the TRIPL because we needed a promotional vehicle that matched our product’s values. Tuborg Rå, our new organic beer, had to be matched with a smart, environmentally friendly and forward-thinking transport solution. But we also needed a practical solution.”

Giacomello added: ““The TRIPL enabled us literally to reach new markets at various outdoor festivals and concerts. We take the TRIPL – and cold beer – to the people. It’s a pop-up convenience bar that navigates large crowds with ease.”