SingPost opens flagship GPO and launches Smart Post Office network

Singapore Post (SingPost) has launched the General Post Office (GPO) at the SingPost Centre mall, the flagship of its new Smart Post Office network. In a statement issued yesterday (9 October), SingPost said that the GPO is the company’s first “Smart Post Office”. The  idea of this “Smart” concept is that traditional brick-and-mortar outlets are augmented by a digital network that “offers anytime and anywhere access to postal and other essential services”.

A new SAM omnichannel platform, comprising kiosks, web and mobile apps, underpins the GPO and the Smart Post Office.

The GPO also features SingPost’s first dedicated philatelic retail store, which will offer both long-time and new stamp collectors the full range of national stamps, and associated merchandise.

Paul Coutts, Group Chief Executive of SingPost, commented: “The opening of the GPO is a significant milestone in SingPost’s transformation and a fitting celebration of World Post Day. Just as it was with the former GPO at the Fullerton Building, the GPO at SingPost Centre marks the central role that SingPost continues to play in connecting people across the country and with the rest of the world. While the things we deliver are changing, our commitment remains the same: We deliver, come rain or shine.

“In line with Singapore’s Smart Nation drive, we are harnessing technology in our Smart Post Office and SmartPost initiatives to deliver with greater efficiency, and a better experience for all our customers, whether they are web savvy eCommerce shoppers or more traditional mail users.”