Printed cards still best for spreading Christmas cheer

Printed cards still best for spreading Christmas cheer

New research by Royal Mail has revealed that – despite the onward march of digitalization – almost 80% of UK people would rather receive a printed Christmas card over an e-card.

Furthermore, only 1.7% of the survey respondents said that a message over WhatsApp would be the most meaningful way of receiving Christmas well wishes. (To be fair, we are rather surprised that even 1.7% would see a WhatsApp message as the most meaningful Christmas communication.)

Over three quarters of respondents agreed that Christmas cards help spread festive cheer and goodwill, and almost 70% using them as Christmas decorations around the house.

And the news that will bring Christmas cheer to the postal industry: over 80% of respondents said they are planning on sending at least the same number of Christmas cards this year as last. Immediate family are the most popular recipients, followed by close friends. Other recipients include clients, friends that live far away, and even pets.

Interestingly – despite all the reports of millennials being addicted to their mobile phones – 18-24 year olds are actually most likely to prefer a physical Christmas card to an e-card.

Relevant Directory Listings

Listing image


Around the globe, the rise of digital and mobile is disrupting the very nature of the postal industry. Today’s postal challenges – dramatic decline of letter mail, remarkable growth in parcel volume and competition, skyrocketing expectations around speed and customer experience – are intensified by […]

Find out more

Other Directory Listings

News Archive


MER Magazine

The Mail & Express Review (MER) Magazine is our quarterly print publication. Packed with original content and thought-provoking features, MER is a must-read for those who want the inside track on the industry.


P&P Poll


What’s been the most interesting trend of 2019?

Thank you for voting
You have already voted on this poll!
Please select an option!

Pin It on Pinterest

Share This