Printed cards still best for spreading Christmas cheer
New research by Royal Mail has revealed that – despite the onward march of digitalization – almost 80% of UK people would rather receive a printed Christmas card over an e-card.
Furthermore, only 1.7% of the survey respondents said that a message over WhatsApp would be the most meaningful way of receiving Christmas well wishes. (To be fair, we are rather surprised that even 1.7% would see a WhatsApp message as the most meaningful Christmas communication.)
Over three quarters of respondents agreed that Christmas cards help spread festive cheer and goodwill, and almost 70% using them as Christmas decorations around the house.
And the news that will bring Christmas cheer to the postal industry: over 80% of respondents said they are planning on sending at least the same number of Christmas cards this year as last. Immediate family are the most popular recipients, followed by close friends. Other recipients include clients, friends that live far away, and even pets.
Interestingly – despite all the reports of millennials being addicted to their mobile phones – 18-24 year olds are actually most likely to prefer a physical Christmas card to an e-card.
