EAT Club buys fellow lunch delivery company Farm Hill

Corporate lunch delivery company EAT Club has bought San Francisco-based Farm Hill.

In a statement issued yesterday (17 May), EAT Club said that the acquisition will “extend the reach of its virtual cafeteria service to a new customer base, increase employee fresh meal options, and accelerate overall company growth”.

EAT Club also announced the appointment of Doug Leeds as CEO. Formerly the CEO of IAC Publishing, Dictionary.com, Ask.com, Urbanspoon, and The Daily Beast, Leeds joins EAT Club from August Capital, where he served as an executive in residence.

EAT Club says that it is “the only corporate food delivery service that owns every part of the customer journey – from ordering, to food preparation and procurement, to on-time delivery – all within one integrated solution”.

Founded by Stanford Business School graduates Kevin Yang and Rodrigo Santibanez in 2010, EAT Club current operates in San Francisco, Silicon Valley, Los Angeles and New York City.

Yang and Santibanez say that they took their inspiration from the Dabbawala delivery system of India and the bento-box office delivery model in Japan.

Eat Club focuses on providing lunch deliveries to companies with 20-1,000 employees and – to quote the marketing literature – “member companies have the option to choose between a fully subsidized or a lunch money program, where employees can use money toward their lunches on a daily or weekly cadence”.

According to a report on TechCrunch, EAT Club currently serves more than 1,000 companies and says the average order amount per company is $500.

Farm Hill was founded in 2013 and operates a lunch delivery service to businesses in the Bay Area.