French online shoppers have a fondness for UK brands

French online shoppers have a fondness for UK brands

One in four online shoppers in France have purchased from a UK site in the last three months, according to a study commissioned by Royal Mail.

Of these shoppers, added Royal Mail, the average spend on UK websites is €57 (£50) per month.

The study – which has commissioned ahead of Bastille Day tomorrow (14 July),  found that fondness of British brands (72%), quality of produce (76%) and unique British character (83%) are all factors that are significantly more likely to drive these shoppers to UK based sites compared to shoppers from other countries.

Purchases from the UK also tend to be made when items can be found at a lower cost (69%).

The Royal Mail study found that the average shopper in France spends €95 (£84) per month shopping (excluding groceries), with €87 (£77) of this spent online. This is 92% of total spend, up from 87% in 2015.]When it comes to products, the top three most popular categories for French shoppers are: clothes (37%), books (24%) and footwear (23%). They are also significantly more likely to purchase accessories and DIY equipment.

On the delivery front (which will of particular interest to Post&Parcel readers), the study found that although French shoppers’ home address remains the most popular location to receive deliveries, a greater proportion are likely to want deliveries made to convenience stores (17%) than the average international shopper (5%). Just over one in three French shoppers (34%) typically have their parcels delivered to a parcel shop.


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