UPS launches “We Love Logistics” campaign
UPS has launched a communications programme to demonstrate how it has “vaulted past competitors to offer the broadest range of logistics services in the industry”. The communications programme, starting with a new advertising campaign in the United States, China, the United Kingdom and Mexico, will focus on UPS’s ability to help companies of any size, industry or geography harness the power of logistics to drive growth and gain competitive leverage in the global marketplace.
The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme “We Love Logistics” to reflect UPS’s passion for delivering transportation and supply chain solutions that can bring competitive power to its customers.
The first ads are now running in the U.S., China and UK, followed by Mexico next week.
New advertising for The UPS Store, the first to be fully aligned with the corporate platform, will launch on September 19 in the US. UPS plans to show its new advertisements through a variety of mediums, including print, television and digital media as well as some unique “out of home” activations. UPS also will support the campaign through various social media channels.
“People often think of logistics simply as moving goods to the right place at the right time,” said Scott Davis, UPS’s chairman and CEO. “But with more than a century of experience, UPS understands that logistics can be a powerful tool to help businesses get products to market first, gain operational efficiency, save money and improve customer loyalty. Especially in today’s economy, companies need an edge and UPS’s mastery of logistics can give it to them.”
The new ad campaign’s emphasis on logistics reflects UPS’s evolution, particularly during the last decade. Since becoming a publicly traded company in 1999, UPS has expanded the scope of its capabilities primarily through the acquisition of more than 40 companies, including industry leaders in trucking and air freight, retail shipping and business services, customs brokerage, finance and international trade services.
As a result, UPS’s relationship with many of its customers has deepened to include much more than basic transportation services. For example:
- UPS established an in-house laptop repair facility for a well-known computer manufacturer – complete with company-certified technicians – near its global Worldport air hub in Louisville. In as little as 24 hours, UPS can repair, refurbish and return laptops to their owners, helping the computer company better meet its clients’ needs and deadlines.
- A major telecom company turned over its “kit, pack and ship” operations to UPS, allowing the company to centralise its 16 order processing and distribution facilities in one UPS location, saving critical order processing time and money while improving customer experience.
- For a global book wholesaler, green business is good business. When the company wanted to reduce the amount of paper it used in its supply chain, it turned to long-time provider UPS to find the answer. UPS developed the world’s first paperless solution for generating international shipping documentation digitally, which not only helped the company meet its environmental goals but also improved the wholesaler’s order accuracy while saving time and money.
“Package delivery will always be the foundation of our business, but today UPS can do so much more for its customers,” observed Davis. “Our extensive logistics solutions can help big corporations become more nimble or give even the smallest business the resources to compete on a global scale. No one is better positioned to help companies tap into the power of logistics than UPS.”
For more information about UPS’s new communications campaign visit www.thenewlogistics.com
