MICROS acquires UK-based Snow Valley
MICROS-Fidelio UK has acquired UK-based Snow Valley, a provider of e-commerce services and technology. MICROS-Fidelio UK is a wholly-owned subsidiary of MICROS Systems, the US-based provider of enterprise applications for the retail and hospitality industries.
The acquisition of Snow Valley “strengthens MICROS’s ability to offer e-commerce technology, services, and expertise to existing customers and new markets throughout the UK and Europe”, the company said.
Through the acquisition, Snow Valley will be able to extend its e-commerce service offerings, by bringing the Open Commerce Platform™ (OCP) to Europe.
OCP, developed by MICROS US subsidiary Fry, powers the online operations of several major US retailers, including Vera Bradley, Eddie Bauer and Godiva. Fry OCP was rated a “Strong Performer” on the latest Forrester E-commerce Platform Wave.
A company statement said: “As an enterprise platform, Fry OCP will complement Snow Valley’s own Software-as-a-Service (SaaS) e-commerce platform, MUSE, and allow further extension of Snow Valley’s award-winning design and user experience services.”
Frank Ward, senior vice president of business development for EAME at MICROS-Fidelio UK, said: “Adding Snow Valley to the MICROS portfolio will allow us to deliver advanced e-commerce solutions to businesses across Europe.
“With Snow Valley’s e-commerce expertise, we now have a broader set of capabilities for delivering fully integrated multi-channel solutions to the retail and hospitality sectors.”
Carlo Rimini, founder and CEO of Snow Valley, concluded: “This is a very exciting development for Snow Valley and our clients. Our mission has always been to help retailers grow their businesses through the innovative and effective use of e-commerce.
“Joining the MICROS family will allow Snow Valley to continue that work, while also providing us an extended range of products to help retailers develop their multi-channel strategies.”
