Macy’s to launch flagship store on Alibaba’s Tmall Global

Macy’s China Limited is set to launch an exclusive online flagship store on Alibaba’s Tmall Global, providing a wide selection of Macy’s merchandise to shoppers in China. Macy’s China Limited is a joint venture between US-based fashion retailer Macy’s Inc and Hong Kong-based Fung Retailing.

In a statement issued yesterday (12 August) about the new agreement, Alibaba said: “This is a major milestone as Macy’s, through the joint venture, will be the first US department store to join Alibaba’s Tmall Global.”

Macy’s China Limited will launch its online flagship store on Tmall Global in late 2015. Tmall Global will be the first and only third-party e-commerce platform in China providing apparel, fashion accessories and home products directly from Macy’s to consumers across China.