Qatar Airways launches QR Express and eyes e-commerce market
Qatar Airways Cargo has announced the launch of a new product, QR Express, and signalled its intention to take advantage of the e-commerce market. The company announced the QR Express product at a conference in Doha earlier this week.
In an official statement, Qatar Airways Cargo described the new product: “QR Express provides clients with the opportunity to book through a simplified system with high boarding priority and rapid handling, guaranteeing the speedy delivery of their cargo. Other key features include short and flexible close outs, quick and dedicated ramp transfer (for transit express), as well as priority loading at origin and unloading at final destination and speedy retrieval at final destination (approximately 90mins).”
Speaking at the conference, however, Qatar Airway’s CEO Akbar Al Baker gave more details and explained that the QR Express was focused on delivering to the needs of the e-commerce market. According to media reports, he also reportedly said the company “wanted to get into the courier business” – with a third party providing final-mile delivery under the Qatar Airways brand, and QR Express offering a simplified booking process, high-priority boarding and quick handing.
