Ideal option

Multi-channel home shopping retailer Ideal Shopping Direct has signed a five-year contract to deploy Route Genie carrier management software. Route Genie is integrated with a wide range of domestic and international parcel carriers and its management dashboard provides real-time data so customer service agents can update consumers on the progress of their deliveries.

“We currently ship more than four million parcels a year, a volume we expect to double by 2020,” said Sam Holden, Chief Operating Officer at Ideal Shopping Direct. “To enable this growth we require access to a greater number of home delivery operators, an improved process for carrier selection and management, and enhanced client communication tools.”

Richard Tucker, Head of Sales, iForce Group and Route Genie, said: “This is significant business win for Route Genie. Ideal Shopping Direct will now have increased and visibility control over deliveries, as well benefitting from a range of additional functionality, such as enhanced tracking and customer communications.”