eBay Price Match Guarantee launches in UK

eBay has announced the launch of a Price Match Guarantee on more than 20,000 deals on its UK site. In a statement issued today (5 July), eBay said that the new offering guarantees that prices for new items included in its Deals Programme will have the best price available online from a list of six major online retailers, or eBay will match the lower price of that competitor.

If a shopper finds a competitor offering the same product for less (and this is verified), eBay will offer a coupon for the difference in price that can be used towards the purchase of the item.

The offering will launch later this month (July), and be available on all eligible items in eBay’s UK Deals Programme.

The six competitor retailer websites are: Amazon.co.uk, Currys.co.uk, Johnlewis.com, Argos.co.uk, Tesco.com and Asda.com.

eBay launched its Price Match Guarantee in the US on 21 June – with the offer applying to more than 50,000 items in eBay deals.