“Flipkart Global” launched

Indian e-commerce player Flipkart has launched “Flipkart Global”, which will enable sellers on its marketplace to export their products globally by leveraging the capabilities brought in by eBay India. As previously reported, eBay India joined the Flipkart group in April – and as part of the deal Flipkart and eBay agreed to work together on international projects.

In a statement issued today (24 August), Flipkart said: “The Flipkart Global program enables sellers across India to reach over 171 million active customers of eBay globally. This customer base includes buyers in the United States, United Kingdom, Germany, Canada, and Australia.

“As a part of the launch, all 25,000 retail export sellers on eBay India will migrate to Flipkart Global. These sellers will list their products through this unique program and Flipkart will undertake a nationwide seller outreach program to educate and inform sellers about its advantages.”

Anil Goteti, Head Marketplace at Flipkart and Head of eBay India, commented: “India has immense export potential and there are many SMEs who have unique products but don’t know how to make them available to global buyers. With the launch of Flipkart Global, we’re removing traditional growth barriers and providing them a platform to reach out internationally and expand sales.”