JD.com and Tencent announce “Big Data” initiative

China’s e-commerce giant JD.com and internet service provider Tencent have expanded their partnership with the launch of the JD-Tencent Retail Marketing Solution. In a statement issued today (18 October), JD.com said the initiative “integrates insights on consumer behavior from Tencent’s social platforms with online and offline shopping data from JD and its brand partners”.

JD.com and Tencent will develop a secure database of shopping data that will give brands the ability to better understand user preferences and target potential consumers.

The company said that consumers will benefit, because the initiative will give them “access to sales promotions, coupons and preferred discounts, regardless of whether they choose to shop online or in-store”.

“Supplementing JD and Tencent’s big data with offline store information helps us paint a complete user profile, closing the loop across a fragmented Chinese retail landscape,” said JD.com Chief Marketing Officer Lei Xu.

“In more than three years since we began leveraging our Tencent partnership, about a quarter of first time users have come from WeChat and Mobile QQ, demonstrating the power of the cooperation. With this significant advance, we are now able to enable brands to further leverage the enormous reach of the JD-Tencent partnership to build customer loyalty.”