Parceline: A step towards personal service
Express parcel carrier Parceline has launched desk-to-desk, a new service delivering urgent parcels directly to a named recipient. The launch of this service shows Parceline’s focus on the premium end of the market and, if successful, could be the first step towards more personalized services in the express delivery market.
The new desk-to-desk service is available to all Parceline’s Lasernet or EDI customers and ensures the delivery of urgent documents or parcels to a named recipient at a specified location within a particular organization. The idea behind this service is that it will drastically reduce the time it takes office workers to receive parcels by trusting the entire service to Parceline rather than to the internal mail system of the company in question.
Parceline designed the desk-to-desk service following customer research conducted among the company’s stationery and computer-peripheral customer base. The results of the survey showed that customers wanted a service that would not only deliver parcels to a company reception or back entrance but one that would deliver the parcel direct to the desk of the person who ordered the delivery.
The introduction of the desk-to-desk service highlights Parceline’s strategic proposition based on quality and reliance on technology. Parceline pioneered the use of bar-code track and trace technology in the UK, developed Saturn, a route control and signature capture system and introduced high speed Internet facilities to enable customers to arrange collections, track parcels, and obtain full proof of delivery details with actual signature images online. Parceline’s Swap IT product, designed for product exchanges, is trailblazing the service standards in the mobile telecommunications market, of which it commands a market share in excess of 80%.
Nevertheless, Parceline’s launching of the desk-to-desk service is more about satisfying the needs of specific customers and adding a premium service to its proposition than about expanding its market share in the UK. It remains to be seen whether the new service will succeed in the long term and make other companies within the Express industry introduce similar services. If it does, the desk-to-desk service could be the first move towards a personalized-service express market.
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