TNT seeks shop for GBP3m UK rebrand
TNT has called an agency review for a GBP3m rebrand of its business-to-business postal services. TNT is to merge its TNT Mail and Circular Distributors divisions under umbrella brand TNT Post. The decision is intended to drive awareness that it can deliver both addressed mail and unaddressed items such as door-drops. Royal Mail is the only other delivery company in the UK currently able to offer both services. The review is likely to take place at the end of this month, with the work set to be predominantly below-the-line, although this is subject to change. It will not cover TNT’s package delivery service, TNT Express.
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