UK Royal Mail targets businesses in multi-million pound campaign to prepare for new pricing system
Royal Mail has launched a direct mail campaign to help businesses across the UK prepare for the introduction of its new pricing system, Pricing in Proportion (PiP). Packs providing information on the new pricing system, as well as advice on how companies can manage the impact of PiP, are being sent to nearly half a million small, medium and large businesses from this week. The mailing follows a series of tailored mail-outs in December 2005 to companies in the marketing, publishing, charity and home shopping sectors who will be most affected by the changes Pricing in Proportion will be introduced on 21 August 2006 and takes into account the size and shape as well as the weight of mail.
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