Author: Archive

Mediascene 04 – Exploration of NZ media market

Posted by | Oct 1, 2004 | |

CONTENTS

INTRODUCING THE MEDIASCENE 2004 SERIES 1
RESEARCH APPROACH
• How MediaScene Research was Undertaken 2
• Reporting of Results 2
HIGHLIGHTS 3
MEDIA SNAPSHOTS 4
1. MEDIA SPEND
Advertisers’ Total Media Spend
• Spend – Previous vs Current Financial Year, by Medium 9
• Spend – Previous vs Current Financial Year, by Sector 10
• Sector Spend by Medium – Current Financial Year 11
• Proportion of Media Spend, by Marketing Activity 12
• Media Budget Flexibility 13
• Adspend to Sales Ratio 14
Advertisers’ Business-to-business vs Business-to-consumer Media Spend
• B2B and B2C Media Spend, by Medium 15
• Proportion of B2B vs B2C Media Spend, by Medium 16
Advertisers’ Direct Marketing Media Spend
• Direct Marketing Media Spend, by Medium 17
• Percentage of Direct Marketing Media Spend, by Medium 18
• Direct Marketing Media Spend, by Sector 19
Advertisers’ Response to Changes in Budget / Price
• Allocation of a 10% Change in Media Budget 20
• Response to a Price Increase on Main Medium 21
• Media Budget Movements to Cover Cost Increase on Main Medium 22
2. MEDIA SELECTION
Media Decision Drivers
• Advertisers’ Drivers of Media Selection 25
• Agencies’ Drivers of Media Recommendations 26
• Agencies’ Information Requirements for Media Recommendations 27
• Advertisers’ Media Selection – Decision Making 28
Perceptions of Media Effectiveness
• Ability to Deliver Audience Receptiveness/Preference 29
• Ability to Deliver On Desired/Expected Outcomes 30
• Ability to Be Seen/Heard by Many Potential Customers 31
• Ability to Be Seen/Heard by Many Current Customers 32
• Ability to Provide a High Profile/Market Presence 33
• Level of Performance Measurement Provided 34
• Allowing a High Degree of Flexibility 35
• Allowing a High Degree of Creativity 36
• Ease/Simplicity of Use 37
Perceptions of Media Similarity
• Advertisers’ Perceptions of Media Similarity 38
• Agencies’ Perceptions of Media Similarity 39

3. MEDIA USAGE
Media Usage
• Advertisers’ Media Usage – by Medium 43
• Industry Sector Media Usage – by Medium 44
Advertisers’ Media Usage by Marketing Activity
• Advertisers’ Television Usage 45
• Industry Sector Television Usage 46
• Advertisers’ Radio Usage 47
• Industry Sector Radio Usage 48
• Advertisers’ Newspaper Usage 49
• Industry Sector Newspaper Usage 50
• Advertisers’ Magazine Usage 51
• Industry Sector Magazine Usage 52
• Advertisers’ Cinema Usage 53
• Industry Sector Cinema Usage 54
• Advertisers’ Addressed Mail Usage 55
• Industry Sector Addressed Mail Usage 56
• Advertisers’ Unaddressed Mail Usage 57
• Industry Sector Unaddressed Mail Usage 58
• Advertisers’ Outdoor Usage 59
• Industry Sector Outdoor Usage 60
• Advertisers’ Internet Usage 61
• Industry Sector Internet Usage 62
• Advertisers’ Email Usage 63
• Industry Sector Email Usage 64
• Advertisers’ SMS/Texting Usage 65
• Industry Sector SMS/Texting Usage 66
• Advertisers’ Ambient Media Usage 67
• Industry Sector Ambient Media Usage 68
• Advertisers’ Point of Sale Usage 69
• Industry Sector Point of Sale Usage 70
• Advertisers’ Media Usage by Marketing Activity 71
Changes in Media Popularity
• Agencies’ Perception of Change in Media Popularity 72
4. MEDIA PACKAGES
Integrated Campaigns
• Advertisers’ Integrated Campaign Usage 75
• Agencies’ Perceptions of Clients’ Integrated Campaign Usage 76
• Advertisers’ Integrated Campaigns – Reasons for Using 77
• Advertisers’ Integrated Campaigns – Media Used 78
• Advertisers’ Use of Advertising Service Providers 79
• Advertisers’ Expectations of Integrated Solutions 80
Advertisers Ideal Media Combination by Marketing Activity
• Advertisers’ Ideal Media Combinations – Brand Advertising 81
• Advertisers’ Ideal Media Combinations – Sales Promotion 82
• Advertisers’ Ideal Media Combinations – New Product Launches 83
• Advertisers’ Ideal Media Combinations – Customer Acquisition 84
• Advertisers’ Ideal Media Co

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Independent Pilots Association Still Waiting for UPS to Deliver Counter Proposals after Second Round of Mediated Talks

Posted by | Oct 1, 2004 | |

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Unions demonstrate at Brussels airport over night flight dispute

Posted by | Oct 1, 2004 | |

Unions demonstrated at Brussels international airport and delayed some flights Friday to push their demands for a deal between the authorities and parcel service DHL that would keep thousands of jobs in Belgium.

Airport workers have been outraged that an agreement has stalled for weeks over how to balance DHL’s demands for more night flights with local residents’ concerns over noise.

“We limited our action because we did not want to pester the passengers,” said union representative Hendrik Vermeersch. “We wanted to give the authorities and DHL a signal that enough is enough. We need a deal now.”

Several hundred workers assembled in the departure hall for a short demonstration, which affected a few flights. Employees of other companies at the airport joined in.

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La Poste and Arvato Services sign an agreement to bring back Vicindo

Posted by | Oct 1, 2004 | |

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(translated from original in French)

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Chapman to oversee Deutsche Post UK domestic sales

Posted by | Oct 1, 2004 | |

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Royal Mail’s Proposal to Implement Size Based Pricing – Next Steps Following Postcomm’s First Consultation

Posted by | Oct 1, 2004 | |

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World’s postal organisations set out plans to deliver a high technology

Posted by | Oct 1, 2004 | |

Edouard Dayan of France’s La Poste, elected this week as director-general of the Universal Postal Union, will take over the venerable United Nations agency at a challenging time for the world postal industry.

In rich nations, “snail mail” has lost ground to email and the web, and national posts face stiff competition from private operators in the parcels sector, where they now have only a quarter of the domestic market.

Instead, posts have responded to privatisation, deregulation and the explosion in communications technologies by turning themselves into high-tech commercial enterprises offering a range of mail, logistics, financial and other services, often internet-based.

This has meant painful cost-cutting for many. More than 1m postal jobs have been lost in the past decade. Thousands of post offices, mostly in rural areas, have been shut.

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Kenya to host the next UPU Congress in 2008

Posted by | Oct 1, 2004 | |

The 23rd UPU Congress in Romania decided this morning that the next UPU Congress will be held in Kenya in 2008. Kenya was standing against the United Arab Emirates which has offered to host the 24th Congress in Dubai. Just over 57% of the 150 member countries present voted in favour of the Kenyan capital of Nairobi as the next host city. It will only be the second time in the UPUs 130 year history that a UPU Congress is taking place in Africa; the last time was 1934 in Cairo, Egypt.

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