UK Royal Mail to cut Direct Mail waste
Royal Mail have created a new database product to help charities keep their supporter records correct and up to date, after it was revealed that incorrectly addressed direct mail cost UK businesses and charities GBP163m in 2002.
The latest research from Royal Mail showed that up to 69 per cent of charity and business-related letters are incorrectly addressed, with 172 million items of mail sent to the wrong address in 2002. The Royal Mail’s new database product, the Business Changes File, has been designed to help charities keep track of existing and potential supporters, as well as assisting companies to follow their existing and potential customers. The database compiles data from Royal Mail’s business movers list, as well as details of new phone connections and listings for businesses that are no longer trading.
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