Consignia to go in Royal Mail rebrand
Senior executives at the UK’s postal service have decided to replace the much-maligned Consignia brand with the name Royal Mail Group.
The company is keen to finally cut its ties with one of the most unpopular brands in UK corporate history.
Top Consignia managers, led by chairman Allan Leighton, are meeting today (Wednesday) to finalise the decision, which comes much sooner than expected.
Although Leighton had already made plain his intention to ditch the Consignia name, there was speculation that the government-owned plc would simply revert to being called the Post Office.
