Royal Mail & Jaywing to launch Jaywing Central
Royal Mail have announced the launch of a joint venture with data services company, Alphanumeric Limited (trading as Jaywing). The new company, Jaywing Central Limited (“Jaywing Central”), will provide a communications management solution for direct marketers.
Jaywing Central will be the first true end-to-end multi-channel communications management resource for medium and large companies. Jaywing Central will be looking to improve performance in acquisition, achieve improved renewal rates, and increased effectiveness in direct marketing through segmented customer communications management.
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