Mail Merge
Yolanda Noble, chief executive of Corporate Mailing Matters, argues that reduced international postal costs should come as extremely good news to marketers and the wider business community alike. In order to better understand the level of international mail inefficiency that larger UK corporations could be addressing, Corporate Mailing Matters commissioned research to quantify the situation. Primary research established a model for typical international mailing volumes, and the savings that were being achieved by pioneer users of cross-border mailing consolidation services. That model was then applied to UK companies turning over more than £50 million per annum – a community of some 4,000 corporations across the UK. The findings were revealing. The UK’s top 4,000 companies are losing out on £251 million every year.
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