FedEx ranked Top Express Brand in China
FedEx Express (FedEx), a subsidiary of FedEx Corp and the world’s largest express transportation company, is the Number One Express Delivery Brand in China. It is also one of the overall Top 10 Executive Brands in China, according to a survey conducted by a leading management magazine, Chief Executive China. In a statement here today, FedEx said the survey results showed that 44 percent of the respondents named it the most-admired brand in the express delivery services category. Among respondents who use express delivery services, 96 percent said they are current users of express delivery services and 95 percent said they would use the service in the coming 12 months, it said. Now in its second year, the survey included 19 product categories regularly used by executives in China. The results were based on a group of measurements including brand admiration, brand advantage, brand market share, brand preference, brand vitality and relevance to China’s business executives.
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