Postcode system ‘would double junk mail volumes’ in Ireland
The introduction of postcodes in Ireland is likely to mean a huge increase in the amount of junk mail put through the republic’s letter boxes. Experts say the lack of a postcode system is the only thing that has been holding direct marketers back. They say the experience of other countries suggests the amount of such mail received by households could double. Comreg, the communications industry regulator, is recommending that postcodes be introduced in Ireland, the only country in the European Union not to have them. An Post says it will not pay for the system, but one model favoured by the private post companies is based on lines of longitude and latitude and would not require fresh mapping of the country.
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