DHL continues UK Superbrand supremacy
DHL has retained its status as one of the UK’s leading brands by being named a Business Superbrand for 2005. The Business Superbands programme is run by Superbrands Ltd, the independent arbiter on branding. Thousands of business brands were judged by a panel of 13 independent business leaders who selected a final list of 83 winners. “This award is testament to the successful integration of DHL, Securicor Distribution and Danzas under the DHL brand,” said Suzy Elliott, Marketing Director at DHL. “Our customers have responded well to this and we continue to focus on delivering a seamless service in order to retain the finest reputation in our field.” This is the second year in a row that DHL has won superbrand status.
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