DHL to go beyond traditional approach and focus on customer needs
Going beyond the traditional approach of providing only back office support, DHL Exel Supply Chain’s IT department specifically focuses on customer needs, according to Mark Wettasinghe, CIO of DHL Exel Supply Chain, Asia Pacific.
Wettasinghe highlighted that IT personnel should understand business situations and translate them into opportunities for technology to play a supporting or enabling role.
To align the IT function with business strategy worldwide, DHL’s parent company DPWN sets policies for local IT departments including organisation, role definitions, performance assessment and recruitment.
He expects the department to further evolve into a business unit by itself, providing IT services to anybody within or outside DHL.
DHL also has to deliver pharmaceutical products with temperature tolerance levels within a set time limit. To meet this challenge, the company uses Radio Frequency Identification (RFID) tags with temperature sensors.
The company leverages on pick-to-light technology to minimise turnaround time from customer order to actual delivery. A pick-to-light system uses lights to guide the employee to exact warehouse locations where ordered items are to be picked up. “It’s like GPS, which can help you find the shortest or fastest route to town,” said Wettasinghe.
Wettasinghe makes customers’ requests for customisable services as business cases before top management. “I always tell the boss that if the customer is willing to pay, wouldn’t it be worthwhile that for every dollar DHL puts in, the company gets back two dollars in return?”
However, he pointed out that when it comes to providing services internally such as for ERP, finance or HR systems, associated IT costs “have to come down”.
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