Email might be free and instant, but the evidence is that customers still have a big preference for the personal touch that comes with direct mail, says Andrew Miller of Royal Mail in a recent interview on Marketing Donut.
Read MoreAccording to the unaudited numbers released by the USPS, the agency faces a net loss of $2.67bn year-to-date, reports DM News.
Read MoreTNT Post is launching what it claims to be the first true 3D effect direct mail product in the UK, called 3-DM.
Read MoreA study to determine how much of the UK’s direct mail is recycled has been commissioned by the Direct Marketing Association (DMA).
Read MoreLa Poste’s subsidiary Mediapost has announced the acquisition of Romanian company Hit Mail group.
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