Tag: direct mail

Royal Mail and Vialuna launch dialogue mail

Posted by | Oct 10, 2008 | |

Royal Mail, in partnership with dialog marketing company Vialuna, has launched Dialogue Mail, a customer relationship management solution combining traditional direct mail with digital media.

Royal Mail said that it now offers an integrated solution that will enable brands to have more in-depth and engaging conversations with prospects or existing customers. Dialogue Mail capitalizes on the power of direct mail to drive customers online.

Dialogue Mail is the latest concept in a series of direct mail solutions from Royal Mail designed to help businesses win customers, build loyalty and enhance their brand through the post. The CRM-focused proposition complements Personalized Integrated Media and Sensory Mail, both launched in 2007, to make direct communications more engaging.

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Direct Marketing Association backs Royal Mail discount scheme

Posted by | Oct 9, 2008 | |

The Direct Marketing Association (DMA) has revealed its backing for a new scheme to offer businesses a discount on postage for direct mail.

As part of the scheme, businesses that reduce the amount of unnecessary messages they send out could receive a cut-price service per item, as well as other potential savings.

The Head of Postal Affairs for DMA, Alex Walsh, told PrintWeek that the organisation was behind such plans.

He explained: “We’re hoping companies take part for a variety of reasons, as it can do a lot of good.

“Under the terms of the scheme, companies receive a discount by complying with Royal Mail requirements.”

The DMA recently revealed plans to recognise the best door drop campaigns carried out in the UK by businesses and agencies.

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Arab DMA expected to expand US business

Posted by | Oct 3, 2008 | |

The Direct Marketing Asso¬ciation has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia.
“This opens opportunities in new markets for our US members, said Ramesh Lakshmi-Ratan, the DMA’s EVP and COO. “This will help [them] develop new consumer and business markets, especially as the whole concept of DM becomes a global enterprise.” Many of the major players in the Arab region, he noted, are American compa¬nies such as Procter & Gamble, Coca-Cola and Microsoft.
Ten percent of the DMA’s membership comes from more than 40 countries outside the US. “This [initiative] will help our international members become better direct marketers through our know-how, technology and best practices,” Lakshmi-Ratan said. “Saudi Arabia, in particular, has a very high per capita income and a very fast-growing economy, so this is a phenomenal growth opportunity for [its] DM.”
The ADMA will work to develop the direct mail industry in the country. The DMS also cur¬rently has a working relationship with the Saudi Post.

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Royal Mail offers ‘green’ discount (UK)

Posted by | Oct 1, 2008 | |

Royal Mail’s wholesale division is launching a new service that gives its customers a discounted price for direct mail campaigns that meet criteria designed to reduce their environmental impact.
To qualify for discounts of up to 0.7 pence per item on downstream access prices, businesses will have to meet a range of standards to reduce unnecessary direct mail production through improved use of data services, including suppression of addressees who do not wish to receive direct mail. The responsible sourcing of materials and action to encourage the recycling of the mail piece also form part of the scheme’s specification.
The new service is based on two levels of participation – entry level receives a price discount of 0.3 pence per item, while companies who meet the intermediate criteria receive an additional 0.4 pence per item reduction.
Royal Mail has also identified further criteria that it will consider implementing as a third phase, benefiting the most advanced direct mail users through further discounts. The full specification can be found on Royal Mail Wholesale’s website at royalmailwholesale.com

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La Poste acquires Portuguese Baam

Posted by | Sep 18, 2008 | |

La Poste announced the acquisition of the Portuguese direct mail advertising company Baam for an undisclosed sum as part of its international expansion plans.

The takeover of Baam was carried out through La Poste’s postal services subsidiary Mediapost and shows the company’s ambitions to further expanding abroad and helping its customers in their development in Europe through its international activities. Following the takeover, Baam will operate under the brand Mediapost.

La Poste commented that it planned to expand its European mail operations in three areas: upstream mail operations, international mail consulting, and unaddressed advertising mail. It was already present with subsidiaries in Britain and the USA.

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