Tag: direct mail

Deutsche Post Direkt publishes its Address catalogue

Posted by | Jan 22, 2007 | |

Deutsche Post Direkt publishes around five million German business addresses.
The core element of the catalogue is an index of business addresses that come with precise information on market segments and is sorted by various criteria including business size, workforce, type of premises, turnover, and advertising activities. The catalogue is clearly structured and a convenient aid for any business that needs to select and order address lists.

For targeted communication with various management levels users can also order decision-makers’ names and functions as well as their contact details. Deutsche Post Direkt offers a total of five million individual nationwide business addresses, spread over more than 7,000 sectors and accompanied by almost 100 million selection criteria. Direct marketers lease the business addresses for one year and can use them as often as they wish. This enables them to communicate with prospective customers at various levels either once or several times, all at low cost.

The catalogue also offers detailed information on consumer and lifestyle addresses, list broking, and list management. Additional services such as adjustment, list analysis and list enrichment round off the service.

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British DMA taps Rosemary Smith as new chairman

Posted by | Jan 19, 2007 | |

The Direct Marketing Association (UK) Ltd. has named veteran British direct marketer Rosemary Smith as its new chairman for a two-year term.

Ms. Smith, who is managing director of RSA Direct, succeeds Charles Ping, head of CRM at Guardian Newspapers. Previously deputy chairman of the British DMA, Ms. Smith has a three-pronged “e” strategy for her time at the helm.

Ms. Smith launched RSA Direct in 2003. She has run international list and data firms since the early 1990s, including Mardev, Direct Media International (UK) and Schober Direct Marketing/The Prospect Shop.

She is also chair of the DMA governance committee.

Ms. Smith’s replacement as DMA deputy chairman is David Metcalfe, head of wholesale banking development at Lloyds TSB Scotland. Mr. Metcalfe is former chairman of DMA Scotland.

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FedEx Kinko's introduce two new offerings to their portfolio

Posted by | Jan 10, 2007 | |

FedEx Kinko’s, an operating company of FedEx Corp. today announced the introduction of two new offerings – FedEx Kinko’s Direct Mail Services and Print Online – further establishing the company as a convenient resource for office, printing and shipping services.

For advertising and marketing campaigns, FedEx Kinko’s Direct Mail Services helps small and medium-size businesses easily communicate to target audiences.
Print Online is the company’s new Web-based print management tool that enables customers to digitally send documents to FedEx Kinko’s Office and Print Centers for printing.
Research shows that direct mail is an effective way for businesses to reach consumers and motivate them to action. According to InfoTrends, Inc., a leading consulting and market research firm, USD64.2 billion was spent on direct mail marketing in North America in 2006, and spending is forecasted to grow at 4.5 percent annually.

Extending the FedEx legacy of technology innovation, Print Online delivers the next generation of print-on-demand and e-commerce, connecting customers via the Web to FedEx Kinko’s network of office and print centers in the U.S. as well as select international locations.

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‘The charmed generation’: UK businesses recognising a unique market worth GBP1 billion

Posted by | Dec 29, 2006 | |

UK businesses are waking up to the value of the Charmed Generation, a group of two million over 55 year olds with the highest disposable income of any other consumer age group, it was revealed today.

Research from Royal Mail and 20plus30 Consulting has estimated the net capital worth of the Charmed Generation is GBP1 billion – a level of wealth for over 55 year olds that will not be repeated in future generations.

Royal Mail statistics show that ‘The Charmed Generation’ has the highest response rate to direct mail (over 16 per cent) of any group of consumers. Forty two per cent of this age group have said that in the last six months a mailing enticed them to become a new customer of a company and 48 per cent said a mailing had encouraged them to buy from a company they already use, indicating high levels of brand loyalty.

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