China Post: The wheels of change grind slowly
James Thornton, Managing Director, Mailinx Lists (Asia) Ltd, writes for World Mail Review.
Read MoreTag: direct mail
A Glance of Serbian DM
This presentation will show you a glance of the Serbian Direct Marketing Industry in 2006.
This presentation was presented by Vera Sekulic from Fiera Promo during ‘Direkt2006’ Congress, May 2006.
Read MoreDeutsche Post founds joint venture with Japan's largest private postal company
Deutsche Post has founded a joint venture in Japan with Yamato, Japan’s largest private postal company. The new company, which will operate under the name Yamato Dialog & Media, will be involved only in direct marketing by post initially, as the Japanese state-owned postal operator still has a monopoly on the market for the delivery of letters.
Read MoreCMM acquisition
Corporate Mailing Matters has acquired direct mail company PIMS National, which will now trade as CMM National.
Read MoreUK direct mail bouncing back from spend dip
Direct mail showed a surprising resurgence in the last quarter of 2005, suggesting that the medium is primed for recovery after previous declines in spending. According to statistics released by the Direct Mail Information Service (DMIS), direct mail expenditure grew by 2.4 per cent between October and December last year. This growth was led by three sectors: leisure and entertainment, which showed the largest improvement with a rise of 22.2 per cent; charities, which increased investment in mailings by 13.9 per cent; and travel and tourism, which built its mailing activity by 15.7 per cent. Meanwhile, the banking and home shopping sectors, which significantly reduced their direct mail activity in the first three quarters of 2005, showed signs of returning to the medium.
Read MorePost & Parcel Magazine
Post & Parcel Magazine is our print publication, released 3 times a year. Packed with original content and thought-provoking features, Post & Parcel Magazine is a must-read for those who want the inside track on the industry.